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Wisconsin Signs (page 3)

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Lake-Aire Restaurant
Lake Geneva, WI		 Bruno's Liquors
Lake Geneva, WI
The Lake-Aire Restaurant sign was built in 1950. [map]

The Bruno's Liquors sign was built around 1960 for Bruno's Pink Isle. It became a liquor store in 1974. [Bruno's map]

More Lake Geneva:
Cheese Box

Luck:
Luck Pharmacy

Viking Cue
Manufacturing
Madison, WI
(now Middleton, WI)		 Mautz Paint [gone]
Madison, WI		 Regent Liquor
Madison, WI		 Mr. Roberts Bar & Grill [gone]
Madison, WI
Viking Cue Manufacturing installed these giant billiard balls at its factory showroom in the late 1970s or early 1980s. This photo is from 2006. Around 2013, Viking Cue relocated around to Middleton, WI. The billiard balls are now in front of the new headquarters building there. [map]

Mautz Paint was founded in 1922 and based in Madison. In 2001, the company was bought out by Sherwin-Williams. This sign was about 20 feet tall. It was located on the side of the former manufacturing building. A new building was constructed next door and this sign was gone by 2018.

Regent Liquor sign is probably from the 1960s. I believe it still revolves but was not working when this photo was taken in 2011. Evidently, these signs were mass-produced. There was an identical sign in Blacksburg, VA. [map]

The "EAT" sign at Mr. Roberts Bar & Grill appeared to be from the 1930s or 1940s. I don't know if there was another business here previously or if the sign was moved here from somewhere else. This photo is from 2011. The sign was still there in 2016 but gone by 2017.

Edelweiss Beer
Madison, WI		 Smoky's Club [gone]
Madison, WI		 Party Port
Liquor Store [gone]
Madison, WI
This vintage Edelweiss Beer "skeleton" sign is located inside The Old Fashioned bar & restaurant.

Smoky's Club opened in 1953. They moved to this location in 1970. Either this sign was moved here then or it was reworked from the previous occupant, Justo's Club. Justo's opened here in 1936 and the sign may be from then. By 2023, the building and sign were gone. For more, see this website.

The Party Port Liquor Store sign appears to be from the 1950s or 1960s. In 2018, the store closed and the sign was gone. It is now in a private collection. For more, see this website.

Budget Bicycle Center
Madison, WI		 Lombardino's Restaurant
Madison, WI
The Budget Bicycle Center opened in 1979. This appears to be a repurposed sign. Does anyone know what was here previously or if this sign was moved here from somewhere else? [map]

Lombardino's Restaurant opened in 1954 and this rooftop sign was installed then. It seems this painted wall sign, or a close facsimile of it, has also been around since the restaurant opened. These photos are from 2011. By 2018, the neon sign had been repainted. For more, see these websites: 1 and 2. [map]

Ohio Tavern
Madison, WI
The Ohio Tavern features a doubled-faced sign in front of the business and another behind the building. For more, see this website. [map]

More Madison:
Badger Liquor
Capitol Motel
King's Inn Motel
Tornado Steak House

Manitowoc:
Kathie's Stage Door Pub [map]
Penquin Drive-in [gone]

Phil & Eleanor Steak House [gone]
Medford, WI		 Heart of the North Bar
Mercer, WI		 Gruett's Appliance Center
Merrill, WI
The Phil & Eleanor Steak House rooftop sign appeared to be from the 1950s. It was gone by 2018. The place is now known as the P&E Steak House and there's a modern backlit plastic box pole sign.

The Heart of the North Bar sign appears to be either a replica of an old sign or completely new in the style of an old sign. Does anyone know more about this place or the sign? [map]

Gruett's Appliance Center has an embossed General Electric sign. It was installed in the early 1960s. These signs were mass-produced but are pretty rare now. [map]

Milton:
Stagecoach Inn

Dairyland Motel
Mineral Point, WI
The Dairyland Motel sign appears to be from the 1950s or 1960s. For more, see this website. [map]

Paul Bunyan's Northwoods
Cook Shanty
Minocqua, WI		 Paul Bunyan's Northwoods Cook Shanty
Wisconsin Dells, WI
There are two Paul Bunyan's Northwoods Cook Shanty locations. The Dells location opened in 1958 and the Minocqua opened in 1961. The Minocqua sign is 30 feet tall. The Dells sign seems to be about the same size. It is believed to be from 1958. I don't know if either sign ever had neon. The photo on the right shows another sign at the entrance to the restaurant. It is about ten feet long. This location closed in 2023 but the signs and statues are still there. This location and the one in Dells also feature Paul Bunyan statues. Minocqua also has a Babe statue. For more, see this website. [Minocqua map]; [Dells map]

Mondovi:
White Pig Tavern [map]

Airport Plaza [gone]
Mosinee, WI		 National Liquor Bar
Mukwonago, WI		 Oakdale Motel
Oakdale, WI
The Airport Plaza had a modern sign. The commercial center was located next to the Central Wisconsin Airport. This photo is from 2011. The sign was gone by 2019.

The National Liquor Bar sign is 22 feet tall and features 382 chasing bulbs. It was built in 1946 by the Poblocki Sign Company. It originally hung over the National Liquor Bar in Milwaukee. After the bar closed in 2005, the sign was restored and moved to Jimmy Wade's Heaven City Restaurant. It was installed behind the restaurant to comply with zoning restrictions. In 2015, the restaurant became the Villa at Heaven City. The restaurant closed around 2017 and the contents of the building were sold at auction. I believe this sign is still behind the building. For more, see this website.

The Oakdale Motel sign is probably from the 1950s. By 2016, the bottom panel below "MOTEL" was gone. [map]

New Lisbon:
Red Oaks Motel

Oconto:
Riverside Bar [gone]

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