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St. Louis Signs (page 2)

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Houn' Dog Drive-in
St. Louis, MO
This Houn' Dog Drive-in sign is displayed inside Fitz's restaurant. The sign was originally installed on the roof of the drive-in in Marble Hill, MO in the mid or late 1950s. The drive-in was sold in the early 1980s and the sign was removed at that point. One of the partners at Fitz's found the sign in the basement of a building in St. Louis. He bought the sign and had the neon restored. It was installed at Fitz's just before the restaurant opened in 1993. The dog is lit in two-part animation. The sign is about six feet long. For more, see this website.

Tim's Chrome Bar
St. Louis, MO
Droste Furnace & Cooling Service
St. Louis, MO
Tim's Chrome Bar was established in 1977. This sign may have advertised for a different business before that. In 2023, the sign was blown off of the building in a storm. I believe it was replaced rather than repaired. This photo is from 2024. [map]

Droste Furnace & Cooling Service was established in 1927. The company moved to this building in 1937. The building has been vacant since at least 2007 but these signs remain. [map]

South Broadway Athletic Club
St. Louis, MO
Garavaglia Quality Foods
St. Louis, MO
The South Broadway Athletic Club was founded in 1899. The sign is probably from the 1950s or so. It may have been a projecting sign originally. The neon is protected with a clear plexiglass panel which has been there since at least 2007. [map]

Garavaglia Quality Foods was operating at this location by 1939. This sign is probably from the 1950s with the plastic signs added, most likely, in the 1960s. The market was still operating in 2001 but had closed by 2007. The building is currently being restored. [map]

Shell Building
St. Louis, MO
Woodard Rug Cleaners
St. Louis, MO
Park Plaza Courts
St. Louis, MO
The Shell Building was built in 1925 for the Shell Oil Company. Shell left the building in 1940. The building features some shell relief details at the ground level and these neon letters at the top. In 2022, the building was adapted as a Hilton hotel. There was also a giant shell installed above these letters originally. For more, see this website. [map]

The Woodard Rug Cleaners sign is modern and was installed after 2022. It features a rolled-up carpet in a tub with a bar of soap and an animated scrub brush. The company was established in 1946. [map]

The Park Plaza Courts motel was part of a chain with five other locations in West Tulsa, Flagstaff, Amarillo, Raton, and Texarkana built from the early 1940s through the 1950s. Except for Raton, they were all on Route 66 and purposefully spaced a day's drive apart. The St. Louis location was the fifth, built in 1948. It originally had a smaller, neon pole sign with the wording "Park Plaza Court" and an AAA oval logo integrated into the design. That sign was probably replaced with the larger sign in the 1950s when a similar sign for the Flagstaff location was built.

Around 1966, the St. Louis location became the Ozark Plaza Motel and the Park Plaza sign was removed and sold at an auction. The owner bought the sign for $100 and put it inside a shed at his farm. Around 2020, it was donated to the Sunset Hills Historical Society. At that point, the Neon Heritage Preservation Committee of the Route 66 Association of Missouri became involved in restoring the sign. It was taken to Piros Signs of Barnhart, Missouri where it sat around for a few years awaiting approval by the City and a location was found to display the sign. An anonymous donor covered the cost which was about $70,000.

Piros Signs polished the 24-foot-tall porcelain panels and replaced the internal components. When the shop received the sign, it read "Park Plaza Motor Hotel," a later name. The text was changed back to the original "Park Plaza Courts." There was very little neon tubing left on the sign and they had to make a "best guess" on the colors. The rings at the top of the sign flash sequentially and the arrow is lit in three-phase animation. In 2024, the sign was installed in front of a Holiday Inn near its original location. [map]

Salvation Army
St. Louis, MO
Weather Ball
St. Louis, MO
This Salvation Army building was construction in 1927 as the Robert E. Lee Hotel. The Salvation Army bought the building in 1939. The neon sign was added to the roof in 1944. The building is now used for housing. [map]

The Weather Ball is installed on the roof of the Missouri State Life Insurance Company Building. General American Life moved into the building in the 1930s. The company added this Weather Ball in 1956. The round structure below the ball had neon letters spelling out "General American Life." The ball was lit in red for warm weather, blue for cooler weather, green for no change, and flashed when precipitation was expected. The Weather Ball went dark in the late 1960s. It was restored to be lit in red in 2001 when the building began housing the Terra Cotta Lofts. For more, see these websites: 1 and 2. [map]

Westward Ho Hotel
St. Louis, MO
Tanner
Studio [gone]
St. Louis, MO
Goody Goody Diner [gone]
St. Louis, MO
The Westward Ho Hotel was built in St. Louis in 1953 as the Westward Motel. This sign is believed to have been installed then. At some point, the AAA logo on the lower panel was covered with the word "Ho" and the vertical "Motel" was changed to "Hotel." Not visible in these illuminated photos is the sign panels' faux wood grain. When the motel closed in 1998 and demolition was scheduled, the sign was donated to the Museum of Transportation. In 2023, the sign was restored and displayed in three pieces inside the Lindburg Automobile Center. For more, see this website.

Tanner Studio was a photography studio. The business was long gone but this sign remained. It is probably from the 1940s or 1950s. This photo is from 2012. In 2014, the sign was removed and is now in a private collection. For more, see this website.

The Goody Goody Diner opened in 1948. This sign was built during a remodeling in 1957. I believe it was originally painted red with white letters. At some point, the sign was painted blue and had white lettering. Text that read "A St. Louis Tradition since 1954" was painted over. The 1954 date must have been a reference to the change in ownership and when car hops were added. In 2018, the sign was replaced with new panels of the same shape and backlit plastic letters. In 2019, the building was damaged in a fire. By 2021, the sign and most of the building were gone. For more, see this website.

Phil's Bar-B-Q [gone]
St. Louis, MO
Style Cleaners [gone]
St. Louis, MO
Phil's Bar-B-Q is still there but this sign was moved to the Antique Warehouse. This sign had been repainted and restored shortly before this photo was taken in 2005. The pig was more detailed before that. Originally, this sign advertised for the Stumble Inn. For more, see this website.

The Style Cleaners' neon sign was probably from the 1950s. The clock and plastic panels were probably from the 1960s. This photo is from 2010. By 2014, the store had closed and the sign was gone.

Alex Waldbart
Florist [gone]
St. Louis, MO
Pevely Dairy Co. [gone]
St. Louis, MO
Alex Waldbart Florist was established in 1872. This sign might be from the 1930s. In 2017, it was announced that the business was moving. The sign was moved to the Antique Warehouse, a private collection. For more, see this website.

The Pevely Dairy Co. was founded in the 1880s. In 2012, the production plant buildings and smokestack were demolished. However, this building remains for now. The terra cotta milk bottles were removed from the building's entrance. Part of the sign was knocked over on the roof. The letter "P" crashed to the ground when workers were trying to remove the sign. It was destroyed. The "EVELEY" letters were still laying on the roof as of 2015. The building was demolished in 2017. It's not known if the remaining letters were saved. They were 1980s replacements from an older sign. For more, see this website.

Johnny's Market [gone]
St. Louis, MO
Trautwein's
Shoes [gone]
St. Louis, MO
former
shoe store [gone]
St. Louis, MO
Danno's Pub [gone]
St. Louis, MO
Johnny's Market opened in 1944. I assume this sign is from then or shortly thereafter. The store closed in 2012. Later that year, the sign was sold at auction to a private collector. For more, see this website.

Trautwein's Shoes closed in 2003 but the sign and window displays remained until 2011. The sign was moved to the Antique Warehouse. For more, see these websites: 1 and 2.

A more modern Red Goose sign hung above this former shoe store. Around 2019, the panels were gone. The frame was used to display new bright yellow panels for a museum.

Danno's American Pub opened in 2009. The bar was previously known as Georges Route 66 Bar & Grill. There has been a bar here since at least the 1980s. This cocktail sign was probably modern. It was gone by 2018.

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