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Dallas Signs (page 2)

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River Liquor
Dallas, TX		 Texas Liquor
Dallas, TX		 Womack Machine Supply
Dallas, TX		 Raven's Nest Pharmacy
Dallas, TX
The River Liquor sign is probably from the 1950s. The building was demolished in 2024 but the sign remains. The sign is so similar in design to the one that was at Atomic Liquor that it's likely that these two stores were related. For more, see this website. [map]

The Texas Liquor sign is probably from the 1950s. [map]

The Womack Machine Supply Company sign is probably from the 1950s. It is covered with wire mesh to protect the neon from rock-throwing vandals. For more, see this website. [map]

The Raven's Nest Pharmacy had been here since at least the 1960s. The giant raven sign used to revolve. The store was gone by 2015 but this sign remains. The building now houses a Cricket store but these signs remain. [map]

Borden's
Dallas, TX
This Borden's sign is installed at the Borden's Dairy plant south of town. It is probably from the 1950s. There was an identical sign in Longview, TX. There is only one Borden's sign that I know of that is similar to this one in Tyler, TX. [map]

Luna's
Tortilla Factory [gone]
Dallas, TX		 Snyder's
Furniture [gone]
Dallas, TX		 Dairy-ette
Dallas, TX
Luna's Tortilla Factory began production at the McKinney location in 1924. This sign depicting a woman making tortillas was built around 1947. In 2007, the restaurant moved to Harry Hines Blvd. and the sign was moved to the new location. This photo is from 2011. In 2013, the restaurant was destroyed by fire caused by a short in the sign. Apparently, the sign did not survive. In 2014, Luna's reopened at a new location on Harry Hines with a simple plastic sign. In 2012, the Mesomaya restaurant opened in the original Luna's building. That restaurant's sign was modeled after the Luna's sign. For more, see this website.

Snyder's Furniture opened in 1954. This sign is probably from then. The store was closed in 2017. The sign was gone by 2023.

The Dairy-ette opened in 1956. This sign appears to be from then. For more, see this website. [map]

Magnolia Building
Dallas, TX
Omni Hotel
Dallas, TX		 Old Red Museum
Dallas, TX
The Magnolia Building was built between 1921-1922 for the Magnolia Petroleum Company. In 1934, the company installed a neon sign with a depiction of a pegasus which was Magnolia's trademark. That sign was originally built for the American Petroleum Institute convention. The double-sided sign is 40 feet by 30 feet. It originally revolved on an oil derrick-like tower on top of the building. In 1976, the building was sold and the sign deteriorated. In 1997, the building was converted into a luxury hotel. A year later, the sign was removed for restoration. It was deemed too far gone and a replica was built and installed on the building in 2000. In 2013, that sign was restored again and relit. For more, see this website. [map]

In 2015, the original pegasus sign was found and restored. It is now displayed in front of the Omni Hotel on a simulated derrick support. [map]

The Pegasus sign at the Old Red Museum was supposedly built in 1939 for the New York World's Fair. I haven't found any photos of that. The sign was later installed on the roof of Jim Smith's Mobil station in Dallas where it was lit and revolved. When the station was demolished in the early 2000s, the sign was saved and installed at its present location inside the museum.

Waterfall Billboard
Dallas, TX
The Waterfall Billboard was built in 1962. The 800 square foot sign is visible from the Stemmons Freeway (I-35). It features a 35-foot-tall waterfall which recycles 10,000 gallons of water and includes hay bales and plastic rocks. The sign originally advertised for Pearl Beer. In 1973, it was adapted for Salem Cigarettes. It now advertises for Coors Beer and local sports teams. The sign was restored in 2009. The first photo is from 2006; the other two photos are from 2011. For more, see these websites: 1, 2, and 3. [map]

Sonny Bryan's
Smokehouse
Dallas, TX		 Buckeye
Liquor
Dallas, TX		 Ken's Muffler
North Central Expressway [gone]
Dallas, TX		 Ken's Muffler
West Northwest Highway
Dallas, TX
Sonny Bryan's Smokehouse was established in 1910. This location opened in 1958 and this sign appears to be from then. [map]

This Buckeye Liquor store is part of a chain. There were at least six locations in Dallas. I believe this is the only old sign left. It appears to be from the 1950s. [map]

These muffler-shaped Ken's Muffler signs are probably from the 1950s or 1960s. Both of these locations had Mortimer Snerd statues. The North Central location closed in 2022 and the statue was removed. It is now a Brakes Plus. The West Northwest location is still open and still has the statue. [West Northwest map]

Johnny's Sales Co. [gone]
Dallas, TX
The Johnny's Sales Co. used car dealership sign has been here since at least 2007. It was probably built in the 1960s or later. The business closed and the sign was gone by 2019.

It'll Do Club
Dallas, TX		 Futura Lofts
Dallas, TX		 Buck & Ruck Cut Rate Liquors
Dallas, TX
The It'll Do Club sign appears to be from the 1940s or 1950s. [map]

The Futura Lofts occupy the Chevrolet Motor Company Building which was designed by Lang & Witchell and built in 1923. Chevrolet moved out of the building in 1935. From 1939-1940, the U.S. Department of Agriculture occupied the building. From 1948-1962, the Hesse Envelope Co. occupied the building. There were other tenants after that. In 2000, the building was converted into apartments. I believe this sign is modern and was not adapted from a previous tenant. [map]

Buck & Ruck Cut Rate Liquors was established in 1945. The neon sign is probably from the 1950s. The pole with lights was probably added later. The plastic sign is probably from the 1960s. The store has been closed since at least 2014 but the signs remains. Construction was taking place when these photos were taken in 2018. In 2019, Cowboy Bail Bonds opened on the site. The tall neon sign remains intact but the shorter sign has new, adapted panels. For more, see this website. [map]

Dougherty's Airway Drug [gone]
Dallas, TX
Dougherty's Airway Drug was established in 1929. The store moved to this location in 1967. These signs were probably from then. They were all gone by 2022. For more, see this website.

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